top of page
 Headphones Floating
K92 logo with interlace.png

Program Director - K92

We are seeking a dynamic and experienced Program Director to lead and oversee all programming aspects of the legendary, heritage top 40 radio station, K92 -- WXLK.

As the Program Director, you will be responsible for curating an engaging and relevant on-air experience, developing content strategies, managing the on-air talent team, and driving the station's success in a competitive market.

We're Hiring!

If you are a passionate and innovative Program Director with a deep understanding of the top 40 music landscape and a knack for audience engagement, we encourage you to apply. Join our team at K92 and contribute to the continued success of this legendary radio station as we strive to deliver captivating content to our listeners.

  • Paid Vacation & Sick Time

  • Full Benefits - 401k matching, Healthcare,
    Dental, Vision, etc

Pay & Benefits


  • Content Strategy and Curation:

    • Develop and execute a compelling content strategy that aligns with the station's target demographic and the K92 brand.

    • Curate playlists, schedule music rotations, and oversee the station's overall sound to ensure a captivating and on-trend music selection.

    • Make community minded events a priority for local awareness and visibility.

  • On-Air Talent Management:

    • Recruit, train, and manage on-air personalities and announcers, ensuring a cohesive and energetic on-air team for K92.

    • Provide coaching and guidance to talent to enhance their performance, delivery, and audience engagement.

    • Collaborate with talent to create entertaining and relevant on-air content, promotions, and contests.

  • Program Scheduling:

    • Develop and manage a programming schedule that maximizes audience retention and engagement throughout the day for K92.

    • Coordinate and execute special programs, promotions, and events, in collaboration with the promotions and marketing teams.

  • Audience Research and Analysis:

    • Monitor audience ratings and engagement metrics to make informed programming decisions for K92.

    • Analyze market trends, listener preferences, and competitors' activities to adjust the station's programming strategy accordingly.

  • Digital and Social Media Engagement:

    • Work closely with the digital team to extend K92's brand and content across digital platforms, including social media, podcasts, and streaming services.

    • Develop innovative ways to engage with the audience through digital channels and interactive campaigns.

  • Regulatory Compliance:

    • Ensure compliance with FCC regulations and other legal requirements governing broadcasting content for K92.

    • Maintain a strong understanding of industry standards and best practices.

  • Collaboration and Communication:

    • Collaborate with sales, marketing, promotions, and production teams to develop integrated campaigns that drive revenue and increase K92's profile.

    • Foster effective communication within the programming team and across different departments to ensure a unified approach.


  • Minimum of 3 years of experience in radio programming, preferably with experience in top 40 or CHR (Contemporary Hit Radio) formats.

  • Proven track record of successful programming and audience engagement.

  • Strong understanding of music trends, pop culture, and the interests of K92's target audience.

  • Excellent leadership and team management skills.

  • Exceptional communication, interpersonal, and presentation abilities.

  • Proficiency in radio programming software, audience analysis tools, and digital media platforms.

  • Knowledge of FCC regulations and broadcasting standards.

Come Work With Us!

Don't put off the best decision of your career!  
We'll make good on our promise of being a fun and different
company by not making you drudge through an 
exhausting application portal.

Want to learn more about Wheeler and see if it would be
the right fit for you?  Just give us your contact info,
and upload your resume.  We'll be in touch soon!

Work Culture

Being a privately-owned business is rare in this age.  But Wheeler Media Solutions has built a trusted brand of integrity, fun and industry expertise for dozens of years.  We operate all of the top radio stations in the area, as well as a digital advertising agency that works with businesses locally, and all over the country!

The work is hard, but the team of experts with decades of experience is supportive, open, and the best around.  

At Wheeler Media Solutions, you don't join our team just for a job.  You do it to make a career.

Where We're Located

Take a drive on the Blue Ridge Parkway.  Shop at the markets and boutiques in Downtown Roanoke and Salem.  Hike on a trail the Blue Ridge Mountains.  Go for a ride on America's East Coast Mountain Biking Capital.  Discover wildlife while kayaking on the Upper James River Water Trail.  Dine at a local restaurant and enjoy fresh, amazingly prepared ingredients, or sample the craft beverage scene.  Watch the sunset aboard a boat at Smith Mountain Lake. 


All these things to do and more can be part of your Blue Ridge day.

No matter what you decide to do, there's a fun adventure for everyone in the Roanoke Valley in Virginia's Blue Ridge Mountains.  Learn more about Virginia's Blue Ridge.

Don't put off the best decision of your career!
Come work with us!

Mel Wheeler, Inc. is an Equal Opportunity Employer

bottom of page